The Right Mood is a project developed for Erik Jørgensen as part of their new brand identity and shop-in-shop design solution. The objective was to enhance in-store visibility and establish a cohesive brand expression through thoughtfully designed interior elements and meticulously curated color and material palettes that resonate with the Erik Jørgensen brand.

These design elements were installed in Erik Jørgensen stores, serving as both inspiration and practical tools for customers by showcasing how the brand’s visual language can be applied in everyday retail environments. Building on this foundation, the project has evolved into a comprehensive brand experience – encompassing showroom designs, inspirational catalogs, trade show displays, brand styling, and photoshoots worldwide over the years.

The Right Mood continues to set the tone for a unified and engaging brand presence, reflecting the essence of Erik Jørgensen in every detail.